A corporate magazine can be strong a marketing tool. Without losing sight of the company's objectives and DNA, we turned it into a real magazine. We don't do this without a reason, but because a magazine can grow into a credible communication tool allowing you as a company to inform, profile yourself, bind people to you and discover the opportunity, customer or employee of tomorrow. In 2016, we were responsible for the rebranding and new content strategy of ABS Bouwteam's company magazine. Since then, we have launched two new editions of the magazine every year. In the meantime, ABSoluut magazine has grown into a much-loved and cherished item among a highly oriented target group.
"During its ten years of existence, ABSoluut Magazine has been able to convey, in a masterly subtle way, the underlying values of my company. Consumers looking for added value are no longer served by the old-school media blatantly praising a product or service. Truth is the new religion and honest content is its church. ABSoluut Magazine succeeded in conveying that content in a credible way." (Anton Gonnissen, CEO ABS Bouwteam)